the speed counts
Users are usually on rush and want quick results. Also, fast mobile devices have increased expectations. So make sure your sites are specifically designed for mobile devices.
53% of users leave a page when it's loaded in more than 3 seconds.
Pages that load 1 second faster can increase conversion rates up to 27%
Take advantage of each moment
take place in our everyday life at all times through mobile.We send messages to our friends, send email for the job, or share photos
177 minutes on our mobile devices and check them 150 times a day.
Average session usage per session is 1' and 10 seconds.
You can increase your awareness by 46% when you show up on mobile devices.
82% of people use their mobile devices to make a decision about a product in a store.
Advertising through all digital media
It is important to consider the impact of each device on each consumer's digital experience to design a successful strategy. If you don't do that, there is a huge risk in investing more than you need on a device and lose other opportunities that exist
See the "Estimated Total Conversions" report in Adwords. It will help you evaluate the overall impact of your spending on mobile and desktop on websites, apps, and stores.
90% of people use multiple screens for their day-to-day activities, such as hotel bookings and purchases electronics
Our company is ISO 9001: 2008 certified and we strictly follow all the international rules for a website development. We pay great attention to the details, speed, aesthetics, and functionality of a page which we create for you, but even more in creating the right and complete structured content. With these criteria, we manage to convert visitors to your site to prospective customers. So what are the initial steps for building a professional website?
We have been operating since 2005 and have gained an extensive experience in many emblematic industries by investing in skilled human resources as well as in the continuous development of our know-how.
Air travel is a growing sector. The International Air Transport Association (IATA), in its published report, refers, that, by 2034 the number of passengers will have risen to 7.3 billion. Our company has collaborated with the biggest online booking agencies such as booking.com, hotels.com, expedia.com, wego.com etc.
While B2C consumers choose products based on price, popularity status, and other emotional factors B2B buyers make decisions based on potential values and profit.
Successful retailers and wholesalers are trying to build brand awareness to attract consumers they want. However, because of the huge competition, but just this is not enough.
Unlike other sectors, financial services have been in the field of digital advertising for years. Consumer goods and health services just started to discover this area.
Through digital advertising, the media can improve their performance of the already advertised products by introducing a better inventory management and smarter pricing.
The advertising spending in the automakers in the US in 2016, was $ 8.71 billion. The annual increase in the industry is 17.3%, so by 2020, the cost is expected to reach over $ 14 billion.
It is estimated that three out of ten Greeks are mature online buyers and that 10% of online consumers began purchasing in 2016. A large percentage (29%) of online consumers in 2016 made over 50% of their purchases electronically, while in 2015 this was about 25% and in 2014 only 9%. The annual survey of ELTRUN also showed that six out of ten consumers made more than 80% of their online purchases from local e-shops in 2016, compared to five out of ten in 2015. Greek consumers had one of the highest percentages of purchases in Europe from foreign e-shops at around 30%.
Despite the 5% increase in the number of product categories, the five top categories for online purchases remained unchanged from 2015. Travel services topped the list with at 84%, followed by hotel reservations at 70%, electronic equipment, and peripherals at 69%, entertainment tickets at 69%, and apparel and footwear at 62%. However, three out of ten online consumers that made a purchase through an e-shop did not return for purchases again due to lack of trust.
Online shopping behavior is mainly driven by online market research, price comparison, and by the significant increase of online banking mainly due to capital controls. Specifically, price sensitivity is the major factor for online consumers (73%), followed by direct product comparison (55%), and finding better offers (42%). There are reasons related to the variety of products, such as finding products that are not available in physical stores (46%) and the availability of largest variety of products (37%).
Cross-border commerce in Greece accounts for 30% of total online purchases and estimates show that 54% of buyers prefer e-stores based in the UK, followed by China at 47%, the USA at 34%, and Germany at 21%. Amazon and its third-party merchants continued to lead internet retailing in Greece, recording a combined value share of 12%, followed by eBay 8%.
Despite the rapid growth of eCommerce, most businesses in Greece do not yet make the most out of the cross-border eCommerce potential. Only 24% of Greek retailers sell online to consumers in other EU countries, while almost twice as many (47%) sell online in their own country. Nevertheless, the cross-border trade is constantly growing as an increasing number of Greek traders are selling abroad and expand their business at international level. The main markets that buy goods and services from Greece are the United States, the United Kingdom, Germany, France, and Italy.
Cash on delivery remains the most popular method of payment, whereas most electronic payments are made with credit cards, debit cards, PayPal, and Bank transfers. 51% of consumers used credit cards for their online purchases in 2016, up from 44% in 2015.
The use of the mobile devices for digital transactions is rapidly increasing among Greeks. Nine out of ten online consumers have daily access to the Internet via their mobile phones, eight out of ten through a laptop computer, seven out of ten via a tablet, and only six out of ten via desktop PC. Daily banking mobile transactions account for 25% of the total, bidding 20%, accessing suppliers’ or retailers’ mobile applications 20%,